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Past Programs

My Stuff Bags Foundation – National Partnership

From 2008 to 2012 we partnered with the My Stuff Bags Foundation to comfort children entering foster care with no belongings of their own.  Through $600,000 in total grant funding, we sponsored My Stuff Bags and their duffels full of brand new clothing, toiletries, blankets, and other necessities for distribution across the country. We provided over 450,000 toys through our Toy Bank program to include in the duffels to give children in crisis a friend to hug and a reason to smile during a very difficult time in their lives.

Ronald McDonald House Charities – National Partnership

We partnered with Ronald McDonald House Charities® from 2007 to 2011 to bring joy and a sense of normalcy to children undergoing treatment for cancer and other life-threatening illnesses.  Through a customized national partnership with RMHC©, we provided toys to Ronald McDonald Houses, Family Rooms in hospitals, and Care Mobiles throughout the U.S. and Canada. RMHC® programs may still request toys today by joining the Toy Bank network.

Fighter Mom™ Friday

In 2008, we sponsored the inaugural Fighter Mom™ Friday symposium in partnership with Fight SMA, an organization dedicated to accelerating research for a treatment and cure for spinal muscular atrophy. Our $35,000 grant funded the workshop featuring an expert panel on advocacy, activism and the lifelong benefits of play for children confined by physical and developmental barriers.


In response to the hardships caused by Hurricane Katrina, we launched PLAY HELPS™ in December 2006 in New Orleans with the Children’s Museum of Manhattan and the Association of Children’s Museums.  Designed to nurture stability, self-confidence, and excitement, the program offered children a safe environment for open-ended play activities held in geodesic Play Dome structures.  Children discovered an interactive environment with art, music, puppetry, storytelling, and block-building to help them express their emotions through play.  A modified version of the program locally-run by the Louisiana Children’s Museum called “Play Power” continues to support the greater New Orleans community, delivering daily programs to five school sites, and we are proud to have seeded this important play program.