Foundation Focus

Babe Ruth once said, “the way a team plays as a whole determines its success.” And as a whole, thanks to the collaborative efforts of our donors, Foundation Board Members, cash supporters, and industry advocates, we created a generous and compassionate community this past year by meeting the needs of those who needed us most.

Thanks to you and your philanthropy, nearly one million children in need were provided brand new toys to call their own in 2019!   

Because of YOU, we were able to provide joy and comfort to children coping with serious illness, enduring temporary home placements in the foster care system, suffering from abuse or neglect, experiencing separation from a deployed military parent, or dealing with devastating natural disasters across all 50 states! Your unwavering support made this all possible.

Featured below are just a few key accomplishments from 2019 we thought you deserved to know about! 

1 Million Children in Need Served!

Volunteer Efforts

Did you know since 2013, the toy industry has donated nearly $4M in toys to almost 400,000 adverse children through our Play Your Part events? This series of events owned and operated by The Toy Foundation, in partnership with children’s charitable organizations, are the touchpoint to underserved kids in their local communities. 

Thanks to your enthusiastic participation, we expanded this critical movement across 4 states in 2019 - Florida (NEW), California, Illinois, and Massachusetts. Nearly 500 toy industry employees participated by sponsoring activities with crafts and games, working side-by-side one another to stuff bags with toys donated by the industry, and hand-written, heartfelt letters of comfort and support. Bags were later distributed to each child at the event by these employee volunteers. Our latest Play Your Part Event in Boston allowed 300 very special children to tap into their inner superheroes as they were treated to an unforgettable array of costumed characters including Spiderman, Wonder Woman, and Thor! These fun-filled days of play, games, DJ entertainment, and more, generate a vibrant and animated atmosphere for both the kids and adults to remember for years to come. 

Volunteer Efforts  PYP LA

Stay tuned for our 2020 PYP save-the-date announcements!

The Toy Bank

Toy BankThanks to your generosity, we served nearly one million children in need through nearly $13M in toy donations – bravo, toy industry!

  • Toy Distribution Events!

    We held special Toy Bank toy distribution events across 10 partner charities including:  Arizona Helping Hands, Food Bank of Northwest Louisiana, and the Denver Health Foundation, making sure each child received a birthday present and experienced a joyful holiday season this past year! Check out one of our favorite posts with Santa here!  

  • Holiday Toys Across America

    Last year, we pledged to deliver toys to deserving children in every corner of our country, alongside our partner, Delivering Good. Throughout the year and leading up to the holidays, toys were distributed to a network of charitable agencies in every single state and the District of Columbia, impacting children in low-income and disadvantaged communities. This nation-wide toy giveaway put smiles on the faces of nearly 300,000 children, thanks to your support! We concluded Holiday Toys Across America with a very special live-streamed flagship toy distribution event at Variety – The Children’s Charity of Detroit in Southfield, Michigan alongside Santa Claus and Paws, the Detroit Tigers mascot!

    Holiday Toys Across America

  • Great Toy Giveaway

    In 2019, The Toy Foundation launched a national partnership program with Kids for Peace - a global nonprofit that empowers children to create peace through hands-on service, global friendships, and thoughtful acts of kindness. Our program is called The Great Toy Giveaway and together, 15,000 toys were lovingly distributed by kids to other kids in need across 20 schools and 5 states (CA, NY, NJ, IL, FL). 

    This unique peer-to-peer giving experience helped students acquire the habit of charity as they put compassion into action, and impacted children’s hospitals, homeless shelters, military bases, schools, and community centers through the toy industry’s toy donations.  

    Students were guided to identify the needs within their communities with one goal in mind – to bring smiles and joy to underprivileged kids. To make the project extra meaningful, students added a personalized note of friendship to each toy delivered in order to “play it forward.”  

    Plans are currently underway to expand to 50 schools in 2020, and execute an anchor toy distribution event. Stay tuned for more details in the coming months!

    Great Toy Giveaway

  • CAMP Retail Partnership

    We recently partnered with CAMP, the hottest new Family Experience Destination retailer over the holidays on a one-of-a-kind customer shopping experience! Marketing efforts included The Toy Foundation branded donation boxes for customers to buy and donate toys from select CAMP stores. We were beyond grateful to gift local Toy Bank charities including Cherry’s Kids and The Dream Center with brand new toys for the holiday season.

    CAMP Retail Partnership


Children’s Hospital Program

Nemours Children’s Health SystemsWe completed the second research phase of our children’s hospital program with Nemours Children’s Health Systems regarding the role of play in trauma informed care. We will soon begin developing product prototypes based on the research results, which will allow children in hospital settings to learn about one’s treatment in developmentally appropriate ways; establish awareness of hospital services; and develop new skills that support coping and health-related behaviors. Plans include a custom unique individual experience for each child at the hospital to help them throughout their hospital stay. 


Foundation Friends

Leaders CircleEach year, day in and day out, we pound the pavement asking you to help fuel our programs that put smiles on the faces of underserved children and their communities. 

Because of your personal and corporate donations, we raised nearly $1M in cash donations in 2019! We’re proud to say 98% of these contributions are directed to the very programs that serve our children across the country.

Special thanks to our 2019 Leaders Circle members! It’s because of your financial contributions that we are able to sustain our valuable programs, which enable us to continue providing toys for millions of children in hospitals, foster care, coping with poverty and abuse, and more. Thank you for believing in our mission! We are proud to have you by our side.


Our Impact

Thank you to the toymakers and merchants for contributing product to The Toy Foundation’s Toy Bank! With the help of your toy donations, TTF delivered play to nearly 200 charities across all 50 states in 2019 alone!

The Toy Foundation’s Toy Bank


Additional Information:

Board of Trustees

TTF Financials