News

News

FEB 23

Genius of Play Ambassadors Spotlight: 7 Days of Play's Michelle Savett

Toy News Tuesday editors discuss with 7 Days of Play's Michelle Savett, as a Play Ambassador for The Toy Association’s Genius of Play initiative, how important play is to her work and her own family’s approach to learning.

FEB 22

Deadline Approaching for Genius of Play Ambassador Program

Are you a toy professional who wants to help promote the benefits of play for all ages? If so, The Genius of Play invites you to apply for The Genius of Play Ambassador program.

FEB 22

Offer Comfort to Underserved Kids with Your Toy Donations

The Toy Foundation is calling on the toy community to donate products for children in underserved communities through its signature Toy Bank program.

FEB 16

74 Percent of Parents Use Play to Help Kids Fight Loneliness During Pandemic

New research commissioned by The Genius of Play and conducted by OnePoll revealed seven out of 10 parents are concerned COVID-19 will have a lasting impact on their children’s social and emotional growth and development.

FEB 12

Toy Association Announces 2021 Toy of The Year Award Winners

Play professionals and toy fans from around the globe gathered virtually today to honor the year’s most outstanding playthings and inspiring individuals at The Toy Association’s 21st annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Proceeds from the TOTY awards program support the charitable work of The Toy Foundation.

FEB 09

Genius of Play Ambassadors Spotlight: PlanToys’ Rudy Valenta

To help spread awareness about the many proven benefits of play, PlanToys' Rudy Valenta recently became a Play Ambassador for The Genius of Play. Toy News Tuesday editors chatted with Valenta about what play means to him – and why it was important to become an ambassador for this cause.

FEB 08

The Genius of Play Committee Joins Power Kid Podcast for Play Discussion

Members of The Toy Association’s Genius of Play committee joined the Power Kid Podcast for daily chats last week about the benefits of play and how play has informed their own work in the industry.

JAN 26

Genius of Play Ambassadors Spotlight: TinkerTini’s Trina McFarland

Toy News Tuesday editors chatted with Tinkertini's Trina McFarland about how, as a Play Ambassador for The Toy Association’s Genius of Play initiative, she incorporates play into her own routine.

JAN 26

PJs Welcome at This Year’s Virtual TOTY Gala; Reserve Your Free Ticket Through Feb. 9

While the dress code for this year’s Toy of the Year (TOTY) Awards gala might be a bit more casual (PJs welcome), the “Oscars” of the toy industry will live on in an exciting new virtual format that invites play-lovers around the world to the industry-exclusive party for the first time ever.

JAN 25

Member Opportunity: Get Your Products Featured in The Genius of Play’s Spring Campaign

Help families incorporate more play into their daily routines and discover your products through The Genius of Play’s upcoming ‘Genius Play Hacks’ campaign, taking place this spring.

JAN 19

VTech® Named Official Toy Bank Sponsor for 2021

VTech, a world leader in electronic learning products for children, has been named the official “Adopt-the-Pig” sponsor of The Toy Foundation’s Toy Bank for 2021.

DEC 14

2021 TOTY Finalists Promoted Coast to Coast

With families still looking for last-minute gift ideas, The Toy Association’s trends team has been at work promoting the 2021 Toy of the Year (TOTY) Awards finalists as must-have holiday items in broadcast segments filmed remotely from their homes.

DEC 07

Become an Ambassador for Play: The Genius of Play Launches New Program for Industry

To amplify the voices of the toy industry, The Genius of Play announced today the launch of The Genius of Play Ambassador program.

DEC 01

Get Your Free Tickets for the Virtual 2021 Toy of the Year Awards

Tickets are now on sale for the virtual Toy of the Year (TOTY) Awards, taking place on Friday, February 12, 2021. For the first time ever, toy fans everywhere are invited to attend!

NOV 17

The Toy Association Promotes TOTY '21 Finalists as Must-Have Toys of Holiday Season

With the pandemic already impacting how early and where consumers plan to shop for toys this holiday, The Toy Association has been making its rounds across the U.S. promoting the 21st Toy of the Year (TOTY) Awards finalists as holiday shopping list “must-haves.”

NOV 13

Support The Toy Foundation's Work with Your TOTY 2021 Digital Tribute Book Ad

Toy companies looking to lend their support to children in vulnerable situations can do so while promoting their brands by reserving ad space in The Toy Foundation’s (TTF) 2021 Tribute Book, the official event program for the virtual 21st Toy of the Year (TOTY) Awards ceremony.

NOV 09

The Genius of Play Appoints New Committee Members

The Toy Association today announced the appointment of five new members and three term renewals to The Genius of Play committee, who will help to inspire more families to play together and promote awareness of the benefits of play.

NOV 03

Help Your Favorite Toy Take Home a TOTY

Today might mark Election Day in the U.S., but in the toy industry a whole different kind of election season got underway last Thursday as the 2021 Toy of the Year (TOTY) Awards finalists were revealed by The Toy Association.

NOV 02

Toy Association Staffers to Serve Additional Terms on National AfterSchool Association Board

The Toy Association’s Ed Desmond, executive vice president of external affairs, and Anna Yudina, senior director of marketing initiatives, have been appointed to additional terms on the National AfterSchool Association (NAA)’s corporate advisory board.

OCT 29

2021 Toy of the Year (TOTY) Award Finalists Unveiled

From educational toys that make at-home learning fun, to creative crafts, board games, and innovative toys the whole family can enjoy together, the 2021 Toy of the Year (TOTY) Award finalists announced today by The Toy Association are sure to top wish lists this holiday season.

OCT 26

The Genius of Play Reaches 4.6+ Million Canadian Families

The Genius of Play, The Toy Association’s initiative to raise awareness about play’s critical role in child development, expanded into Canada with a media tour and influencer campaign that has reached an audience of more than 4.6 million since late July.

OCT 22

Toy Association & Its Members Promote STEAM Learning Through Play at Virtual Science Festival

The Toy Association and its members discussed the many ways that play can inspire STEAM (science, technology, engineering, arts, and math) learning during The City of STEM Virtual Science Festival.

OCT 15

The Toy Association’s Anna Yudina Discusses The Genius of Play & More on Power Kid Podcast

The Toy Association’s Anna Yudina, senior director of marketing initiatives, joined the Power Kid Podcast this week to chat about the origins and evolution of The Genius of Play as well as the Association’s STEAM initiative and the Toy of the Year (TOTY) Awards.

OCT 08

The Toy Foundation Releases 2019 Annual Report

The Toy Foundation’s 2019 Annual Report, “Play is Where the Heart Is,” is now available online.

SEP 08

Toy Community Offers Support for Families, Teachers Prepping for School Year Amid Pandemic

Whether learning in-person, virtually, or in a hybrid model, one thing is certain about this school year: it is going to look a lot different for most families and educators. And with that, the toy industry is doing its part to lend a hand.