Reminder: The Great Toy Giveaway Needs Your Support!

August 21, 2019 | Toymakers are encouraged to “play it forward” and provide toy donations in support of The Great Toy Giveaway, an initiative spearheaded by The Toy Foundation and Kids for Peace.

“With the toy community’s help, we are delivering thousands of toys to children in need throughout hospitals, homeless shelters, military bases, schools, and community centers,” said Elizabeth Max, senior manager at The Toy Foundation. “This wonderful initiative will touch the lives of so many children – but we can’t accomplish our goal without the toy community’s help!”

Toys will be sent to schools in California, New York, New Jersey, Illinois, and Florida, where students will be guided to identify the needs within their own communities with one goal in mind – to bring smiles and joy to children who are less fortunate. To make the project extra meaningful, students will add a personalized note of friendship to each toy delivered. The initiative will bring joy not only to the youth receiving new toys, but to the thousands of children who will put their compassion into action.

The Toy Foundation’s Toy Bank is currently accepting donations for The Great Toy Giveaway.  Companies located in CA, FL, IL, NY, and NJ are especially encouraged to participate in order to save on shipping costs.  For more information on where to send toys, contact Elizabeth Max. For more information on The Great Toy Giveaway, visit