Member Opportunity: Get Your Products Featured in The Genius of Play’s Spring Campaign
January 25, 2020 | Help families incorporate more play into their daily routines and discover your products through The Genius of Play’s upcoming ‘Genius Play Hacks’ campaign, taking place this spring. Toy Association members are invited to submit products online by Friday, February 5 in order to be considered for this opportunity.
“This new campaign offers our members not only a fun way to get their products in front of The Genius of Play’s social media audience of 2.5+ million monthly visitors but a way to encourage families to use their imaginations and think creatively about how they can play together every day,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association.
Throughout March and April, The Genius of Play will feature play ideas sponsored by member companies that integrate their product along with a fun and inventive way to play with it. Consumers will then be encouraged to share their own “play hacks” in the comments for a chance to win the featured toy. Companies may also take advantage of the Genius Play Hacks assets on their own channels for promotions.
To reserve a spot in the campaign, members can complete the online form by Friday, February 5. The opportunity is free and open exclusively to Toy Association members. Companies will be responsible for shipping products to winners. For more information, contact firstname.lastname@example.org.
The Toy Association’s Genius of Play initiative is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. Targeted to parents, teachers, and the public, The Genius of Play’s website offers expert advice from play and child experts ranging from child psychologists to play community activists, play ideas, and resources for teachers. Follow The Genius of Play on Facebook, Instagram, and Twitter.