Support The Toy Foundation’s Work with Your TOTY 2021 Digital Tribute Book Ad

toy-foundation-tribute-book-totyNovember 13, 2020 | Amid COVID-19 and national social unrest, the need for play has never been more important − especially in underserved communities across the U.S. Toy companies looking to lend their support to children in vulnerable situations can do so while promoting their brands by reserving ad space in The Toy Foundation’s (TTF) 2021 Tribute Book, the official event program for the virtual 21st Toy of the Year (TOTY) Awards ceremony. This year’s Tribute Book will be published as a digital-only version.

The TOTY Tribute Book serves as the main annual fundraiser for the Foundation and supports its philanthropic work, which to date has provided $225 million in toys to more than 26 million children in need around the world thanks to generous industry donors. Through donations of both toys and cash grants, the Foundation’s current giving is supporting children severely impacted by COVID-19, coping with serious illness, enduring temporary home placements in the foster care system, living with domestic violence, and dealing with natural disasters.

“Now more than ever, it is critical that we help provide children the freedom to just be kids and find joy through play,” said Elizabeth Max, senior foundation manager of The Toy Foundation. “Through this year’s digital Tribute Book, you can help to ensure toys and games get into the hands of the children and families who need them most.”

Through a variety of ad options that directly support the Foundation’s programming, companies can use a Tribute Book ad to spotlight a brand, honor a company’s or individual’s recent achievements, support the Foundation, congratulate a TOTY Awards finalist, or honor the 2021 Toy Industry Hall of Fame inductees.

Reserve your Tribute Book ad online through Wednesday, January 20, 2021. Those who reserve early will receive priority placement. Questions may be directed to Elizabeth Max.

Registration for the virtual TOTY Awards ceremony, taking place Friday, February 12, will open December 1. Visit to learn more.