Help Kids in Need with Your TOTY 2019 Tribute Book Ad

December 5, 2018 | Companies looking for a memorable way to support a worthy cause – while promoting their brands – can now reserve ad space in The Toy Foundation’s (TTF) 2019 Tribute Book, the official event program for the 19th annual Toy of the Year (TOTY) Awards ceremony.

The TOTY Tribute Book is the Foundation’s most important fundraiser of the year. Donations are tax-deductible and aid TTF’s ongoing efforts to spread joy and happiness through the distribution of toys to disadvantaged children, including those who are in foster care, critically ill, suffering from abuse or neglect, dealing with a devastating natural disaster, or otherwise in need.

“By placing an ad in this year’s Tribute Book, your contribution will help the Foundation comfort those who need it most,” said Elizabeth Max, TTF’s senior foundation manager. “We are proud to be the toy industry’s leading platform to get new toys and games into the hands of underserved kids, brightening their lives and relieving their stress.”

Tribute Book ads are versatile: they can spotlight a company’s brand, honor a company or individual’s recent accomplishments, show support to the Foundation, congratulate a TOTY Award finalist, or honor this year’s Toy Industry Hall of Fame inductees.

Tribute Book ad reservations can be made online through Monday, January 28, 2019. Those who reserve early will receive priority placement. Questions may be directed to Elizabeth Max.

Tickets for the TOTY Awards ceremony, taking place Friday, February 15 at the Ziegfeld Ballroom in New York City, are now available online. The TOTY Awards program and event serve as a critical fundraiser for The Toy Foundation, which, since 2003, has provided $200 million in toys to more than 25 million children in need around the globe through generous donors to its signature program, The Toy Bank. Visit to learn more.