Auction Proceeds from Moose Toys’ Precious Shopkins Character to Benefit TIF

The one-of-a-kind Shopkins will be revealed at Toy Fair 2017

February 14, 2017 | Moose Toys will reveal a precious Shopkins character, made with real gold and diamonds, at the upcoming 114th North American International Toy Fair. The “Winnie Award” Shopkins, a one-of-a-kind collectible, plated in gold, set with five diamonds, and hand-crafted in Australia, will be auctioned off later this year, with all proceeds going to the Toy Industry Foundation (TIF).  

Shopkins’ Winnie Award is shaped like a trophy and will be on display at Moose Toys’ Toy Fair booth (Booth 2445) at the Jacob K. Javits Convention Center. Following Winnie Award’s appearance at Toy Fair, the character will be auctioned off online later this year.

“Shopkins continues to be a global phenomenon, and we are honored to give back,” says Paul Solomon, co-chief executive at Moose Toys. “Winnie Award will help brighten the lives of precious children with the charity auction to benefit the Toy Industry Foundation.”

TIF raised $21,500 in 2015 through the auction of another rare Shopkins character by Moose Toys called Gemma Stone.

“We really appreciate Moose Toys’ continuous support for our organization,” says Elizabeth Max, TIF program manager. “After the incredible results from the Gemma Stone auction, we are so excited to see Winnie Award help bring just as many, if not more, smiles to kids’ faces with another successful auction.”

Toy Fair will take place February 18-21 at the Jacob K. Javits Convention Center in New York City. More information about the upcoming auction will be shared after Toy Fair.