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One-of-a-kind Shopkins character goes to highest bidder, with 100 percent of proceeds going to help children in need

LOS ANGELES, Calif. – December 8, 2015 – Moose Toys, the toy company behind the collectible craze Shopkins™, is donating $21,500, the full auction amount from the recent week-long charity auction for Gemma Stone. After 118 bids, a dedicated Shopkins fan in Florida is now the proud owner of the highly-coveted Gemma Stone after bidding $21,500 on the rare Shopkins character. All proceeds from the eBay auction will benefit the Toy Industry Foundation, a nonprofit organization that distributes toys to children facing poverty, neglect, illnesses, abuse, and other forms of adversity.

With over 100 million Shopkins sold worldwide, it’s no secret that Shopkins fans are passionate about growing their collections and chasing the rare characters. Moose Toys harnessed this energy to help children in need, while making one lucky fan’s Shopkins collection priceless.

“We are thrilled that something so tiny can make such a big difference,” said Paul Solomon, Co-CEO of Moose Toys. “The Toy Industry Foundation is an incredible organization dedicated to helping children, and we hope that this contribution will help bring even more smiles to children’s faces this holiday season.”

Excitement for the auction escalated among Shopkins fans from the first listing on eBay on Monday, November 30, 2015, with bids growing quickly throughout the week.

“As we approach the holidays, it’s more important than ever to comfort children in need,” said Jean Butler, Executive Director at the Toy Industry Foundation.  “The proceeds from the Gemma Stone auction will allow us to distribute brand-new toys and games to kids who would otherwise go without the magic of play this holiday season. We are grateful to Moose Toys for their support and commitment to bettering the lives of underserved children!”

While one dedicated fan is calling Gemma Stone their own, Moose Toys wants to spread the Shopkins love and is donating Shopkins toys worth $100,000 retail value, in addition to the monetary donation from Gemma Stone. The toy donation will be made to the Toy Industry Foundation to share the spirit of Shopkins with children in need this holiday season. For more information on Shopkins, please visit

About Moose Toys

Moose Toys is a global toy company with offices in the US, UK, Hong Kong and the head office based in Melbourne, Australia.  This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2015, Moose expanded several major product lines for boys and girls, including Shopkins™, the hottest girl’s collectible line of grocery-themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced all new brands, such as The Ugglys Pet Shop, the collectibles that are small in size but big in gross; and Qixels, the first “craftstruction” activity that allows kids to create pixelated worlds of monsters, warriors and more. Moose Toys has scored numerous coveted toy awards from industry experts and major retailers. Shopkins is a finalist for 2016 Property of the Year by the Toy Industry Foundation, and the Shopkins Scoops Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. The Shopkins Small Mart playset was awarded the 2015 Girls’ Toy of the Year by the Toy Industry Association. Visit for more information.

About Toy Industry Foundation

The Toy Industry Foundation (TIF) is a non-profit organization that delivers the magic of play to children in need. The Foundation currently fulfills its mission through core programs, including The Toy Bank™, and grants to organizations with like-minded missions. The first industry-wide program of its kind, The Toy Bank receives donations of newly manufactured toys from members of the toy industry and distributes them to charities that benefit underserved, at-risk and homeless children throughout the United States and around the world. To date, TIF’s generous toy company donors have provided more than $125 million in toys to 19 million children in need.  Visit for more information.